Scion tC Ranked Most Popular Car Among Gen Y for 2012
According to J.D. Power, Scion’s marketing towards the young buyers paid off in 2012. Over 50% of people who bought the tC in 2012 were between the ages of 16-35, or a part of “Gen Y” as J.D. Power calls it. The fact that half of the tC’s buyers fall into the that age bracket [...]