Shoulda, Coulda, Woulda.

Shoulda, Coulda, Woulda.

Trucks keep getting more and more expensive! Trucks used to be a tool to tow a trailer or work on a construction site, but now often perform the role of the family car. Buyers demand creature comforts like satellite radio and leather seats. That's one of many reasons for the price increase. But even base prices have soared.

Trucks keep getting more and more expensive! Trucks used to be a tool to tow a trailer or work on a construction site, but now often perform the role of the family car. Buyers demand creature comforts like satellite radio and leather seats. That's one of many reasons for the price increase. But even base prices have soared.

"It's the most modern, most complete line of pickup trucks ever offered!" So says this old ad for the 1958 Ford Styleside Pickup and the sleek, new Ford Ranchero, "America's first work or play truck."

"It's the most modern, most complete line of pickup trucks ever offered!" So says this old ad for the 1958 Ford Styleside Pickup and the sleek, new Ford Ranchero, "America's first work or play truck."

"It's the most modern, most complete line of pickup trucks ever offered!" So says this old ad for the 1958 Ford Styleside Pickup and the sleek, new Ford Ranchero, "America's first work or play truck."